Pre-Owned Market Research And Analysis: Methods

Name: Pre-Owned Market Research And Analysis: Methods
Brand: My Store
SKU: wom1786680559915
Price: 72.28 USD
Availability: InStock

✅ Made In USA

✅ Quick Delivery

✅ Cruelty Free

(88 Reviews)

$72.28

SAVE Sold out

BUNDLE & SAVE

Single Book

$72.28

BUNDLE & SAVE

$72.28

Pre-Owned Market Research And Analysis: Methods

$72.28

SAVE Sold out

Pre-Owned Market Research And Analysis: Methods, Design And Data (Hardcover) By Marcus Goncalves

General Specification	Single Book
Language	English
9781501522888. Pre-Owned	Good condition. Hard cover. Language: English. Pages: 250. Sewn binding. Cloth over boards. 250 p. Contains: Illustrations, black & white. This book provides a comprehensive discussion of market research and analysis, covering key concepts, process descriptions, qualitative and quantitative techniques for market research and data analysis, and application scenarios. Although it is not an academic textbook, it is geared toward business management professionals and graduate students who want to enhance their skills in addressing management decision problems (MDP) and test them for statistical significance. Readers will appreciate the breadth and depth of this subject, market research techniques, and how they are relevant to the business enterprise, whether it is a startup entrepreneurship or an established business organization. This book guides readers on how to conduct market research and solve business challenges. The structure of the book is based on the six steps of the market research process: problem definition, development of an approach to the problem, research design formulation, fieldwork and data collection, data preparation, qualitative and quantitative analysis, statistical test of significance of results, report preparation, and presentation.